Oregon's Sports Bra plans national expansion as interest booms
PORTLAND, Ore. (AP) — On a recent weeknight at this bar in northeast Portland, fans downed pints and burgers as college women’s lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S. soccer legend Abby Wambach mounted above the chalkboard beer menu.
The Sports Bra is a pub where women’s sports are celebrated — and the only thing on TV.
Packed and buzzing with activity, the bar has successfully tapped into a meteoric rise of interest in women’s sports, embodied most recently by the frenzy over University of Iowa basketball phenomenon Caitlin Clark’s records-smashing feats.
Just two years after opening, the bar announced plans this week to go nationwide through a franchise model.
“Things have happened at light speed compared to what my forecast was,” founder and CEO Jenny Nguyen told The Associated Press. “This tiny spot that I built for my friends and I to watch games and give female athletes their flowers means so much more. And not just to me, but to a lot of people.”